Last November, we announced that our Chocolate Cake had arrived on our website – and we put the power in your hands as to how long it’d be available. Well, the people have spoken, and we’re chuffed to announce that it’s here to stay!

So what better time to announce its permanent residency than the same week as World Chocolate Day? More on this wondrous day later, but first, let’s take a closer look at this chocolatey treat…

Chocolate with more chocolate

Our Chocolate Cake went digital in November, delighting customers who’d previously taken a shine to it during our pop-up store testing phase or had spotted it on Channel 4’s Inside the Superbrands.

Our six-layer Chocolate Cake features a rich chocolate sponge with handmade chocolate ganache, caramel and white chocolate  – quite simply, it’s chocolate with more chocolate. Can’t say fairer than that!

Needless to say, our Chocolate Cake quickly became one of our most popular flavours. So we’re pleased to brighten your day with the news that it’s back for good!

Here’s where you can find it:

• 4 x Chocolate Cake Box – Never underestimate the power of cake, especially once you find *that* flavour. So if you or a lucky person you have in mind who absolutely loves chocolate, we’ve made it easy for you to find the perfect gift box!
• Splendid Chocolate Cake Box – Updated to include a Chocolate Cake, along with a Cookie Dough with Caramel Slice, Espresso Brownie and Raspberry Brownie.
• Build your box – If you’re keen to hand-pick your personal favourites, you can craft your ideal cake fix here. Lovely stuff!

It’s time to bask in the delights of World Chocolate Day. But if you’re even more cocoa-curious, read on to discover the history behind this chocolatey celebration…

The history of World Chocolate Day

Globally adored, chocolate is widely viewed as the holy grail of culinary treats. Depending who you ask, it could even be mankind’s greatest creation – which might be a *small* exaggeration (everyone knows it’s cake, in any case).

From sweets to bars, desserts, Easter eggs, ice cream toppings and festive tins, chocolate is a truly versatile treat, making it a family favourite across the globe.

But where did this tasty trailblazer come from?

Let us take you on a journey back 2,500 years ago, when the Aztecs started cultivating the seed of the Theobroma cacao tree, a tropical tree that grows in Mexico, Central and South America.

Following what we can only assume was an enjoyable period of taste testing, liquid chocolate arrived on the scene. It’s safe to say it was an instant success – both the Mayans and the Aztecs believed that chocolate was a gift from the gods. It’s hard to argue with that!

What’s more, chocolate is proof that money really does grow on trees – cocoa seeds acted as a form of currency for a while.

Fast forward to 16th-century Europe, and someone had the bright idea to add sugar to chocolate, balancing out the bitterness. The chocolate we know today caught on – and the rest, as they say, is history!

We even have World Chocolate Day to celebrate, as if we need an excuse! It’s held on 7th July every year, which is the date it’s believed that chocolate became more widely available in Europe in 1550.

So now you the history behind this cocoa champion, there’s nowt left to do but celebrate World Chocolate Day the way it was intended…